General Business: Bachelor Degree Program

What is General Business?

Do you want to chart a course into the fast-paced, ever-changing world of business? Are you eager to learn about a variety of business disciplines rather than concentrate in one area? The General Business bachelor degree program could be the perfect fit for you, and serve as your pathway to an exciting and rewarding career in the booming Dallas-Fort Worth job market.

What marketable skills will I learn?

  • Use Microsoft Excel to solve a variety of mathematical problems
  • Create memo-format reports
  • Deliver short oral presentation with visual aids
  • Work in a team to solve a problem
  • Create a written business plan

Alumni Success

"...one of the best returns on investment, as far as higher education goes, in the country." - Kourtland Jordan, BBA Alumna

What is a bachelor’s degree in General Business at UNT Dallas?

A general business degree at the University of North Texas at Dallas provides an affordable path to become career-ready in the fundamental areas in business: finance, accounting, management and marketing. The UNT Dallas degree plan is designed to prepare students for the diverse environment of the business world and to acquire the knowledge and skills to solve business problems, as well as how to provide managerial solutions through decision-making, quantitative analysis, communication and strategic management. General business majors will be prepared to work in numerous environments, including corporate, nonprofit or self-employed.

Why earn a bachelor’s degree in General Business from UNT Dallas?

General Business majors deal with a lot of numbers, but at UNT Dallas you will never be one. At UNT Dallas, you’ll find that not only is our general business degree plan affordable, but our small class sizes will afford you personal attention every step of the way from our dedicated, expert faculty to ensure your academic success. Located 10 minutes from downtown Dallas’ bustling business district, UNT Dallas is committed to experiential learning such as internships and other real-world experiences that employers desire, while helping you to build professional networks. General business majors will strengthen their leadership and communication skills, take advantage of a wide variety of career-development programs and events on the UNT Dallas campus and have access to our committed support staff and faculty, who bring their research and experience to the classroom to teach and advise you.

What career opportunities are available with a General Business degree?

Graduates of the general business degree program will find their career opportunities to be quite versatile because of the broad range of courses taken. Career paths include finance, sales, human resources, accounting, marketing and more. Other career opportunities afforded by a bachelor’s degree in general business from UNT Dallas include:

  • Business operations manager
  • General manager
  • Retail manager
  • Insurance and real estate
  • Sales
  • Entrepreneur/small business manager