Business Analytics: Bachelor Degree Program

What is Business Analytics?

Are you up for collecting and interpreting big data through quantitative analysis in order to predict, evaluate and make informed decisions? Are you ready to learn how to communicate complex ideas to non-experts? Are you interested in joining one of the fastest-growing and most in-demand careers in the world? The Business Analytics degree program at the University of North Texas at Dallas could be the perfect fit for you, and serve as your pathway to an exciting and rewarding career in the booming Dallas-Fort Worth job market and beyond.

What is a bachelor’s degree in Business Analytics at UNT Dallas? 

A Business Analytics degree at the UNT Dallas provides an affordable path to becoming career-ready in the fundamental areas in business analytics and machine learning.  The UNT Dallas Business Analytics degree program is designed to prepare you for the diverse environment of the business world, and will allow you to acquire the necessary skills to interpret and turn massive data into actionable intelligence that can be used to improve decision-making. Data literacy skills will also help Business Analytics majors to investigate and solve business problems, as well as perform quantitative analysis, communication and strategic management. Business Analytics majors will be prepared to work in numerous environments, including corporate, nonprofit or self-employment. 

Why earn a bachelor’s degree in Business Analytics from UNT Dallas? 

The Business Analytics program at UNT Dallas is designed to prepare students for careers in today’s hottest and most-sought after business profession. At UNT Dallas, you’ll find that not only is our Business Analytics degree program affordable, but our small class sizes will afford you a very personal learning experience at every step of the way. The program is designed to be industry-relevant and career-focused. The primary goal is to adequately and competitively prepare you for the labor market and allow you to secure well-paying jobs after graduation. 

Business Analytics majors will gain practical experience working with today’s newest and most in-demand technologies, such as machine learning, artificial intelligence, Internet of Things (IoT), digital automation and more. Our expert faculty and staff are experienced and available to assist you as you work to develop highly attractive/relevant resumes, gain access to internships, and they will provide critical success factors for your job search. Unlike other Business Analytics programs that focus almost exclusively on statistics and analytical models, the UNT Dallas program provides the mechanisms for you to acquire the necessary technical and domain knowledge that are highly sought-after by prospective employers.  

UNT Dallas also offers several opportunities for students to seek and obtain highly sought-after industry certificates such as Python (a machine-learning programming language), data analytics tools such as Apache Hadoop/Spark and MapReduce, and top industry data visualizations systems such as Tableau and PowerBI. 

What career opportunities are available with a Business Analytics degree? 

Business Analytics majors will enter one of the fastest-growing and most in-demand professions, and the trend is projected to continue well into the future. Business Analytics graduates find employment as: 

  • Data Scientists 

  • Machine Learning Engineers 

  • Data Developers 

  • Business Intelligence Analysts  

Questions and Answers 

What is the salary outlook? 

Median Wage: $117, 345 per year (Source: 

What is the career prospect (opportunities to secure a job after graduation)? 

  • “Many companies see data scientists as the key to embracing AI or machine learning, which are the hottest technologies out there.” - Forrester Research, Jan 2019 

  • “There's a shortage of 151,717 people with data science skills in the U.S. Combine that with a 15% discrepancy between job postings and job searches on Indeed, it's evident that demand for data scientists outstrips supply.” – LinkedIn, 2018 

  • “The January 2019 report from Indeed, showed a 29% increase in demand for data scientists year over year and a 344% increase since 2013 -- a dramatic upswing” “More employers than ever are looking to hire data scientists.” – Dice, 2019 

  • “Demand for Data Scientists Will Soar 28% By 2020; By 2020, the number of jobs for all US data professionals will increase by 364,000 openings to 2,720,000.” – IBM, 2017  

  • “Data Science and Analyst jobs are among the most challenging to fill, taking five days longer to find qualified candidates than the market average. Employers are willing to pay premium salaries for professionals with expertise in these areas as well.”– Forbes, 2017.  

What do Business Analytics professionals do? 

  • Business analytics professionals identify and provide solutions to challenges facing businesses today. Data Scientists help companies discover hidden “treasures” in their massive datasets and turn them into useful information that companies can leverage to increase the sales and customer base/loyalty, beat competitors, and increase profits.